5 Ways to Improve Your Site’s Conversion Rate
We know that it’s easier to sell to existing customers than to acquire lots of new ones, so it only makes perfect sense to ensure we are doing the very best job possible optimizing the sales funnel for conversions. This will help not only boost sales form existing traffic, but from the new visitors as well!
In 2014 it should be a goal to not only increase traffic to our sites, but also to do a better job of converting those that do make an appearance. I’d have a 1 percent rise in conversion over a 1 percent increase in traffic every day!
5 Tips for conversion rate optimization
- Make each page serve one purpose – This will not only serve to help make your page rank better in the search engines, it will definitely enhance your conversions, as there will be only one purpose to the page, not dozens of links going out willy-nilly.
- Optimize your entire sales funnel – It’s not just your web pages that ought to be optimized, but the entire sales and conversion process. What this means is things like your emails, social media and landing pages to begin with. Having a clear goal concerning conversions across all platforms sends a clear message.
- Speed things up! – If your pages take more than just a couple of seconds to load, people will move on. This optimization task will benefit you in many ways, not the least of which is your page ranking. An excellent tool to help you with this is YSlow.
- Plan content with CRO in mind – Everybody is on the content bandwagon for 2014, and for good reason. Do yourself a favor and plan this along side improving your conversions. This applies to even the micro content you publish to social media. You need it all working together for your main conversion goals.
- Test everything! – In regards to conversions, you need to test everything. The seemingly insignificant can prove to matter. Keep in mind, a small percentage gain can add up to large revenue improvements!